PR & Influencer Events

These events turn up the volume on your brand-they help influencers absorb themselves in your company or product range, create noise in a competitive marketplace and are ideal for product launches. A brand event for influencers helps build a community of people who love your brand because you’ve invested in them with a personal experience.

Influencer marketing for PR can act as a formidable tool for building brand awareness. More and more, event companies are finding PR and influencer events at the heart of their business because they are so effective. It not only exposes you to a much larger audience via Influencer networks, it means your comms are highly targeted because influencers more often than not fit into online niches and cultivate strong relationships with hugely targeted audiences. That means you’re immediately saying the right things to more of the right people.

• Research your target audience-whether it’s you creating your guest list or your events agency, make sure the invite makes sense to your invitees because it’s an area they’re specifically interested in
• Make sure your event is packed full of Instagrammable moments. Events  are a great way of generating content, so you need to maximise every opportunity. A great event management company will be able to create a concept that has people talking online for weeks!

By giving influencers a memorable, authentic experience, you can foster a strong relationship that will last well into the future and help your future campaigns so plan to make your event the best ever! Speak to your event management company about WOW ideas and think about:

1. Awesome swag bags – who doesn’t like a giveaway? With a memorable gift, for example a sneaky pre-release makeup product, or  an in-the-know bit of merchandise which has an element of exclusivity, makes a great gift.
2. Make your event something they want to attend

Work with your event agency to make sure the event is totally irresistible!  Fantastic entertainment, an element of new and unseen, easy transportation and location all work wonders.

1. Think about how things look – influencers are focused on maintaining their own look and personal brand. Make sure your event is in line with current trends and looks beautiful.