Toyota Logo

The challenge

We were approached to flawlessly deliver a series of complex logistics for the world’s first drive-through immersive theatre experience to launch the new Toyota C-HR.

Actress & model Milla Jovovich starred in the seven-scene interactive production – entitled ‘The Night That Flows’ within the immense space of The Printworks in London.

The experience saw 100 guests immersed in the story of one amazing fictional night as it unfolded across five European cities, including Berlin, Milan, Paris, Barcelona and London.

Our strategy to success

How we did it

Participants were thrust into the limelight as part of the event, taking centre-stage in the live multi-sensory performance and interacting with a variety of different characters. We transported guests in a fleet of chauffeur driven, state of the art vehicles to “Berlin” and created the ultimate VIP hospitality experience for Talent & Media. The event was created by a team comprised of some of the world’s finest theatrical and technical design talent & we were thrilled to be involved.

Speaking about the event, Milla Jovovich said:

“I was thrilled to be asked to be a part of this event – I love that immersive theatre takes everyone on a completely unique journey and that no one experience is the same. It’s something I’ve always wanted to do.”

Extraordinary events. Happy people. Outstanding impact.


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