Our client set us the challenge to help them stand apart from the competition as they launched their new flagship Cruiseliner. They wanted to find a way to bring the Caribbean to London, bringing hundreds of influential journalists and influencers together for a fully immersive experience in a creative location.
Our strategy to success
How we did it
We transformed a blank white canvas space into an immersive Caribbean experience for one night only! We created a real-life beach, built a tropical golf course, installed a Caribbean Avenue, complete with beach shacks, cocktail bars, and giant tropical sweetie wall which highlighted the “pick n’mix” theme of their cruise holidays.
A funky steel band played 90s house classics and the room was awash with palm trees, tropicana and wildlife. Celebrity chef demos, a DJ set by Trevor Nelson and an edgy post party dance DJ and the stage was set to create an unforgettable immersive event to maximise media coverage.