OPI came to Four Corners to secure a maximum attendance from 15 key beauty Influencers to attend the Launch of OPI’s Autumn collection with the aim of supercharging the links back to Scotland, the country that inspired the colour palette and promotional campaign for the collection. OPI wanted to create a programme that generated record reach on social media.
The challenge
Our strategy to success
In order to make sure we secured maximum attendance and online coverage, we exclusively hired a luxurious, Insta-worthy historic Scottish Castle and invited Influencers to live like Royalty for the weekend! Nestled in acres of private forest we found stunning locations and activities that aligned with the colours of the collection and lasted long in the memory.
The weekend featured Whisky tasting with a Whisky Sommelier in the Crypt, Candlelit dinner in the Castle Turret complete with Bagpipers, a clay pigeon shooting tournament with private gameskeeper plus a luxury pamper session to ensure everyone there left feeling positive and refreshed.
And the result...
“Four Corners is by far the best event planner we have worked with. They took control and worked extremely hard to bring our vision to life and they excelled above and beyond those expectations. They were dedicated at bringing our trip and our brand to life…our guests were wowed by the whole event.”
PR & Influencer Executive, OPI