Here’s a roundup of some of our favourite pop ups and immersive event experiences from round the world in 2023. As we approach Christmas it got us thinking back to some of our favourite industry events. As a London based event agency, we’re lucky not only to get to create brilliant immersive brand experiences, we also keep a close eye on the best stuff happening over the pond for inspiration. From live media events to product launches and in store brand activations to boost sales, these brands went large in 2023!
Adidas-the Porta-Potty Confessional
Hosted in NYC for Marathon weekend, Adidas came to town with a quirky consumer pop up where guests not only ran their race, but got to hear from guest speakers, test the latest running gear and even live post on their socials during their toilet pit stops-all from the comfort of a state-of-the-art porta potty!
This was the first Dr. Martens LA Activation and boasted a unique ceiling art installation of14,000 shoelaces. The pop-up space, created exclusively at Nordstrom, housed a special collection allowing passersby to interact with the products and take selfies at oversize mirrors.
Joah’s Glow with Glass Skin Pop-up Pods
Love this from makeup and skincare brand Joah-a pop up series featuring live demos in glowy “glass” pods, product launches & oversized products!
If you’re feeling inspired and want to get the creative juices flowing to kick off your 2024 marketing campaign with a bang you know where we are! www.fourcorners.agency.