The client challenged us to create a new generation “channel conference”; “The” Industry event, to discuss future mega trends and position the company as innovators and thought leaders in the space.
Our strategy to success
With guests travelling from across EMEA, Berlin was chosen as both accessible and desirable for this flagship event. We combined cutting edge technology and a programme of strategically chosen external guest speakers, bespoke breakout sessions and Panel Q&A’s. By creating a Product Marketplace guests could get hands-on with the newest products and feel the innovation at their fingertips.
Taking over the Steigenberger hotel exclusively gave us branding & messaging opportunities throughout the space maximising brand exposure. A breathtaking Gala Dinner at Classic Remise topped off a programme that will last long in the memory.