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The challenge

Rimmel presented us with an exciting opportunity to craft a captivating invitation for an exclusive Influencer Trip abroad, marking the grand launch of their sensational new range. Our objective was to achieve maximum attendance and generate an unprecedented buzz that resonates across all major social media platforms.


Our strategy to success

We designed a luxury escape to the Island Mykonos where we chartered a Private Yacht, secured exclusive access to a top Beach Club, organised private 5 star dining in a celebrity hangout and arranged access to the VIP guestlist of the island’s hottest clubs. Our event was an instagrammable itinerary from start to finish which got covered all over social media. 

Composition of screenshots showing engagement on social media around the Rimmel London Press trip

And the result...

“The press trip drove a huge amount of social media traffic: a total of Instagram posts over 2 days achieving a total social reach alone of 335K and over 1.5 million impressions”

Rimmel London

Extraordinary events. Happy people. Outstanding impact.